Read the World's ‘Best' Customer Complaint. Trashing A Brand Can Be Positive When the CEO Responds

For an established brand, staying in the public's good graces is key. Richard Branson took the latest assault on his VIRGIN airline like a man. Business owners would do well to follow his example. After all, as one of the best dictionary definitions puts it: “A brand is a collection of perceptions in the mind of the consumer"

Toby Bennett  [ Author ]

Toby Bennett has a wealth of writing experience in various fields. With a degree in philosophy, a keen interest in IT and the experience of having setup and managed a small design company, Toby is able to draw on extensive experience in business and technology and pass it onto the reader. The author of four books to date, Toby manages to merge equal measures of wit and insight to produce articles that both inform and entertain.

Technology Reviews & Content: Jaqueline Martinez
Design & Distribution: Shawn Hancock